Get More Web Traffic With This Unique Keyword Research Tip

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Get More Web Traffic With This Unique Keyword Research Tip

Would you be interested in knowing what keywords Google think are the most relevant to your google search query? Would you like results returned to be kept updated all the time? How about being able to access the information for free?

And in addition what about if I told you that you could get all the information using nothing but Firefox (or any other browser) and a regular Google search?

Interested? Good, lets get into the detail….

Firstly lets start with the basics and talk about relevance, as this term is at the very core of Googles results returned from your searches.

Google wants to provide the person searching with extremely accurate and relevant results possible. Google know that if they are unable to provide this info, it’s likely that users will stop using their search engine completely, and no users means no Adwords revenues which is their main source of income!

For a classic example of a search engine dropping the ball, spend a second for AltaVista? In its time it was the most used search engine, and almost overnight (not quite) was displaced from 1st position to Google because they lost the plot with relevance.

I don’t think there is such a thing as search engine loyalty (at least not for the non Internet Marketing search engine person). If a better alternative comes along, the average user will just start using that service.

Trust me when I say Google are very aware of this, and put enormous resources into ensuring that when you use Google, the results returned are very related to your the search term you used.

Google have to keep the everyday searcher happy so that they use Google all the time.

Web masters have, of course found ways to “game” Google in previous years, so that their own sites show up in place of what should be the most relevant pages, and such tricks are still used in modern times.

Usually these techniques are located by Google who is getting smarter at locating these types of hacks.

Google seems to get it right most of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is currently providing the most relevant information and has the largest user base compared to any other search engine, and that its clear that their primary mission is information relevance to their searchers, doesn’t it make sense to use Googles search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I entered that keyword phrase into google, I got back list of current pages that Google believe are the most relevance to that search term (along with a host of ads).

But in additional to this information at the bottom of the page they also provide (and here is the key)….

Searches RELATED to: increase web traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually show you the search terms that they believe are the most relevant to your search.

Now if you do some research about this, there is lots of speculation on how google decide on what words are displayed, but in any event you think I think it’s certainly worth investigating further, isn’t it?

In my testing I found the keywords it came back with seemed to be keywords heavily searched on.

In the case of web traffic, the search terms I got back were

increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a keyword to get relevant keywords to that search term. For example I could have selected increase web traffic and received a list of related phrases that relate to that term.

This is getting interesting. Before you pass on this technique compared to using your favorite keyword research program, It’s my suggestion consider the following.

1) The information from these searches are directly from Google, so the information has not been corrupted in any way.

Many keyword tools don’t use data from Google at all (Wordtracker) or combine data from multiple sources. Here we have information direct from the source!

2) The information returned from Google is of course very up to date, unlike a lot of other keyword research data that can be months out of date.

I am not suggesting that you abandon all other keyword tools in favor of this method, but I do suggest you check it out. With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this technique in conjunction with other keyword tools, and get the best out of both worlds. My 2 favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this method is when searching new niches, or when establishing the viability of getting into a particular market.

One final thing to remember is that unfortunately not all keywords are supported. Sometimes there are no related search terms are provided for a given keyword, but given that it’s free I’m happy to overlook that oversight.

And occasionally I have to say the terms returned seem a little weird. But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and have a look at the related search function in Google. The keyword phrases that come back might end up being very useful.

We would be happy hearing from you. Please drop by our site to get up to speed on targeted web traffic!
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