Skype toolbars share your surfing history and behavior with ad network

By Phil Wolff, on August 19th, 2010

Ad Age reports more on Skype click-to-call advertising. “Clicks are good. Calls are the prize” is a Marchex advertising network tag line. Skype’s browser toolbars for Internet Explorer, Chrome and Firefox always turned phone numbers into links that launch Skype calls. With Skype’s Marchex partnership, advertisers can sponsor some of those links and place a message to encourage calling.

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