The future of online advertising
The future of online advertising
Computer and Internet technologies are evolving so quickly and successfully that more and more aspects of the business are transferred from the real world into the virtual world. This process is not bypassed and advertising. Some companies have long since begun to reallocate its budget in favor of advertising on the Internet is gradually reducing the scope of traditional forms of promotion, such as working at trade shows or outdoor advertising, because they are not as effective performance of their functions.
At first glance, it appears that online advertising is no different from conventional advertising. What difference do you see a banner on one of the websites or billboards on the streets? Advertisement in a newspaper or in one of the many theme directory? However, online advertising is much more flexible and convenient tool. If you’ve been paying attention to this or that company on the Internet, then by visiting her website at once can learn much more about it. Does not that outdoor advertising can not distinguish the same information content.
In addition, the network exists and contextual advertising, the user sees when users search for specific keywords. Its advantage is that it “catches the eye” just when the user is most interested in the product or service and is ready to order. And this kind of advertising pays off quickly, because the company only pays for the transfer member to the site, and not for her show. Online advertising as a special kind of business started to develop recently. Some experts say that the market is still not very clear and there are no specific studies that show the effectiveness of such advertising. But the largest representatives of the industry, such as “Yandex” or “runner”, began to publish financial statements, to conduct an independent audit.
And the appearance of the first serious evaluations of online advertising is not far off. While many companies, having their own market research, has now come to the conclusion that the impact of such advertising is really serious. Some companies have long started to reallocate its budget in favor of advertising on the Internet is gradually reducing the scope of traditional promotion, for example, work at exhibitions or outdoor advertising, because they are not as effective performance of their functions.
Give a brief overview of types of Internet advertising: a Banner oldest form of online advertising has become a tradition. It represents a link in the form of static or animated advertising image / caption. Practice of advertising through banner ads (purchase displays), it’s simple – you place on your site code that calls the download random banner banner network, in exchange for other sites as many times your banner will be shown net of commission networks (around 10%), most banner exchange networks running ransom hits, prices are different, and a lot of money on it not to make money, if your site is visited by at least 2-3 thousand visitors a day.
Almost all networks set minimum purchase displays, and if you do not have enough saved up, then you can sell them. Another method of banner ads – is a paid placement of banners on popular resources. Thus, the advertiser gets plenty of hits (and in consequence of the growth and clicks) for a relatively low price. Contextual Advertising Contextual advertising – it is a very effective method of conveying information to the target audience in the fastest time. Usually it is paid for clicks (), rather than by visitors, the advertiser only pays for the target visitors.
The number of advertising spaces on advertising platforms is very limited, and display ads will be those advertisers who appointed a high price per click. Therefore, in the subject areas of competitive price per click is very high. A huge plus to your site if it has some specific themes: in this case, visitors click on ads more often. Contextual advertising in the search engines to the genius idea is simple – parallel to the search results for a given user query is given more and more commercial ads (linked Of course, by this request.)
Advertising in ezines Often many people underestimate this kind of advertising, though, thanks to tematichnosti mailings, it makes it easy to apply it to the target audience. By the way, relatively inexpensively and efficiently. An engine optimization package of measures to improve the position of the site in search engines for key words. Differs from contextual advertising less (though in the long term). Is not direct advertising, but it helps to attract targeted visitors (IE, solves one of the main objectives of advertising on the Internet.)
There are other non-traditional (forbidden) types of online advertising – it’s all kinds of spam. It includes: mass mailing address, spam via ICQ, the mass posting of advertisements on the guest books, forums, search engine spam, and more. As you can see, there are many types of online advertising ,
So you should assume that it will continue to develop very active, perhaps there will be some other form of advertising or change the laws of the market. To say that she will replace off-line advertising, of course, is not necessary, but the fact that it has become an effective tool for promoting fairly obvious.