The New Google Penguin 2.0 Update

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The New Google Penguin 2.0 Update

April 2012 saw the release of the biggest algorithm change, the Penguin 1.0 by Google. This targeted the websites that were characterized by questionable link profiles, keyword rich anchor texts, or low quality back links, or overly optimized single term. The Penguin 2.0 was introduced in May 22, 2013.

Each Google update was thematic in nature. As a professional web design company, we understand that these search algorithms were done with a single objective in mind, to provide appropriate search results to people who were using the search engine. Webmasters and SEO had developed techniques that would manipulate the rankings and this led to irrelevant websites rank on the first page. One of the most feared update came in the format of Panda that focused on eradicating websites with poor quality content. This led to the current proliferation around content marketing strategy. The Penguin updates on the other hand, focused on the unnatural, manipulative inbound link profiles. The search engine concentrated on links that came from poor quality websites, sites that were irrelevant to the niche, paid links, keyword rich links and the links where the anchor text was overtly optimized.

There was a great deal of speculation on whether Penguin 2.0 focused on the same thing. It is Google’s constant endeavor to penalize the websites that used the black hat techniques and reward the websites that offered superior visitor experience. This means if the company has used any dubious means, which includes buying mass links, spamming low quality directory websites, irrelevant blog commenting, it is a good chance that the website would be affected. The businesses who have embraced quality content, developed back links by ethical methods, and avoided all kinds of spamming techniques would receive a boost in the overall search engine rankings. Matt Cutts said that Penguin 2.0 would dig deeper into the websites to search for the spam. They would analyze the internal page. This fact means that no black-hat web spam techniques would be escaping the Google’s new update.

This is the reason that when we build SEO initiative, we need to develop high quality on-site content to increase engagement through the social media channels. This would grasp the social signals. This article describes a roadmap to improve the web page rankings.

The first step is understanding what to look for. Several factors would come into play with the Penguin update. Before conducting a site link audit, there are certain things that should be kept in mind. The biggest giveaway for the Penguin penalty is a bunch of links from the poor quality websites. The best way to evaluate the quality of the website is to look into PageRank or Domain Authority. The measures would provide an evaluation of the website. Other than this, quality design, well-written content, and active comments on the post with reasonable social media presence are some of the attributes that should be looked into. The second factor is the relevancy of the links that should be specific to the topic. The posting should be done on websites that talk about the niche. The last factor is determining how were the links developed over time. If there was an unnatural spike in links over a short period, Google may disregard their value after determining that they were unnaturally obtained.

The second step is to look into the site profile and validate all the links from the Google webmaster interface. For this, a professional web design company can also be hired. The third step would be paying attention to the anchor text. It should not be too keyword intensive. The fourth step is time consuming, as all offending links should be disavowed or removed. Lastly, the company should focus on gaining relevant links that would help in achieving the results.

The author is a part of professional web Design Company and believes that with this update, it is important to implement accurate SEO tactics. To know more about our services, contact us at
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